Adecco Rolls Out Salesforce Agentforce Coworker to 27,000 Staff Across 40+ Countries

It is an agentic AI assistant for enterprise employees that embeds autonomous agents into daily workflows to automate tasks and reduce repetitive manual work, as part of Salesforce's Agentforce platform.

Traditional assistants answer questions and suggest actions, while agentic AI executes multi-step tasks independently across enterprise systems — such as updating records, generating reports, and handling routine decisions within defined permissions.

It depends on data readiness and system integration. Companies already on Salesforce with clean data can start with a limited pilot, while accounting for local data governance and compliance requirements.

It marks a shift from experimentation to large-scale deployment, increasing demand for agentic AI solutions in staffing, HR, and services across Gulf markets.