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Amazon launched a new feature in its Alexa for Shopping assistant that lets users verify whether emails, texts, or calls claiming to be from the company are genuine, helping combat impersonation scams.

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Amazon's AI Assistant Can Now Spot Fake Emails From the Company

Introduction

FAQ

What is the message verification feature in Alexa for Shopping?

It's a new Amazon feature that lets users ask the AI assistant whether an email, text, or call they received is genuinely from Amazon, by comparing it against the company's official message records.

How does Amazon's scam detection feature work?

It works by analyzing the message's content, formatting, and sender, and comparing it against a comprehensive database of Amazon's official messages. It only confirms authenticity when fully certain.

Is the feature available in the Middle East?

The feature is currently available in the US for Alexa for Shopping users. Amazon has not announced a launch date for the Middle East yet.

Can I rely on this feature to protect myself from scams?

Yes, but it's always advisable to verify links and avoid sharing sensitive information, as the feature is an additional aid, not a substitute for personal caution.

Source: The Verge AI

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