OpenAI added virtual try-on for clothing and accessories inside ChatGPT using users' own photos, alongside a Favorites library, expanding the platform from chat tool to direct shopping interface.

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OpenAI Adds Virtual Clothing Try-On to ChatGPT

What's new

FAQ

What is ChatGPT's virtual try-on feature?

It is a new shopping feature that lets users see how clothing and accessories look on them using their own photos, then save products to a Favorites library.

Is the feature available in the Middle East?

The source did not specify regional availability or which countries are included, so users should watch OpenAI's official announcements.

How can regional retailers benefit?

Virtual try-on can reduce product returns and lift conversion, especially in fashion and accessories where visual confidence drives purchase decisions.

Does virtual try-on replace in-store fitting?

No. It is a pre-purchase aid rather than a full substitute for physical fitting, but it reduces hesitation and speeds up decisions.

Source: TechCrunch AI

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