China Imposes New Rules on AI Companions: What Beijing Is Really Targeting

They are AI applications designed to maintain a continuous personal relationship with the user, with memory and a steady persona for consistent interaction.

The new rules include requirements for data transparency, prevention of emotional manipulation, usage time limits, and protection of vulnerable groups like minors.

They may serve as a regulatory model for countries in the region, especially with the spread of AI companion apps, enhancing user protection and encouraging ethical development.

Beijing aims to balance innovation and user protection, targeting addiction and psychological risks without stifling technological progress.