Google announced a feature allowing users to securely link and interact with their favorite apps directly via AI Mode in Search, boosting productivity and opening new digital commerce opportunities in the region.

1 min read

Google Connects Your Apps to Search: Direct Interaction with Services in AI Mode

Overview

FAQ

What is Google's app linking feature in Search?

It's a feature in AI Mode that lets users link their accounts in external apps and services and interact with them directly from search results, such as booking tickets or tracking orders.

How does this feature affect businesses in the Middle East?

Businesses can leverage it to offer more integrated and seamless customer services, increasing conversion and satisfaction.

Is this feature secure in terms of privacy?

Google relies on explicit user permissions and encryption technologies to ensure data security, with the ability to unlink at any time.

Source: Google AI

AI-assisted content, human-reviewed.