Google's AI Mode now tracks flight prices, books hotels, and more

AI Mode is a feature in Google Search that allows users to ask complex questions and receive comprehensive answers, and now it can also perform tasks like tracking flight prices and booking hotels.

While ChatGPT and Bing offer intelligent conversations, Google's AI Mode benefits from deep integration with Search data and Google Maps, enabling a smoother planning and booking experience.

Yes, it's advisable to monitor developments and adapt booking and digital marketing strategies to align with AI-driven search, as AI Mode could become a major channel for travel bookings.