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Google has begun a limited test letting users buy from Walmart-owned Flipkart directly inside Gemini and AI Mode in India, with a broader rollout planned for October.

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Google Tests Buying From Walmart-Owned Flipkart via Gemini and AI Mode in India

What is happening?

FAQ

What is Google testing in India?

Google is testing the ability to complete purchases from Flipkart directly inside Gemini and AI Mode, rather than only showing search results.

Is the test available to all users?

No. It covers select products and users, with a broader rollout planned for later in October.

How is this different from regular online shopping?

In regular online shopping, users move to the retailer's site to complete the order. Here, the purchase happens inside the AI interface itself.

Why does this matter for MENA businesses?

It signals a potential shift toward agentic commerce, which could push regional retailers to prepare for sales channels inside AI assistants.

Source: TechCrunch AI

AI-assisted summary of the source above. High-confidence stories publish automatically; others wait for review. Facts that are not in the source are not added.