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Google has launched a pilot paying around 100 publishers for their content's contribution to AI-powered search features including AI Overviews, AI Mode, and Gemini, a move that could reshape the economics of digital content.

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Google Reportedly Tests Paying Publishers for AI Search Content

What's happening

FAQ

What is Google's publisher payment program?

It is a pilot program involving around 100 publishers that pays them for their content's contribution to AI-powered search features such as AI Overviews, AI Mode, and the Gemini chatbot.

How much do publishers earn from the program?

According to the report, one publisher that joined at the start earned over $1 million. Google has not publicly disclosed the payment formula or amounts.

Why is Google paying publishers now?

Google faces growing criticism over how its AI search features reduce traffic to news sites. The pilot appears to be a test of compensating publishers for content used by its AI systems.

Will this affect Middle East publishers?

No Arab publishers have been announced as participants so far, but any global shift in content compensation models could influence how regional publishers negotiate with AI platforms.

Source: The Verge AI

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