Google gives publishers a new button to fight AI-driven traffic losses

It's a button shown to readers in search results or news, allowing them to select a specific publisher as a preferred source, increasing the visibility of that publisher's content in future results.

By enabling readers to favor certain sources, Google increases the likelihood of those sources' content appearing in search and news results, partially offsetting the decline in clicks caused by AI summaries.

Google hasn't announced the full list of available countries, but the rollout is expected to include multiple regions, and it may be available in the Middle East soon.

It may strengthen reader loyalty to trusted publishers, increase the importance of building a strong brand, and could shift SEO strategies toward focusing on user engagement.