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Google launched its Universal Cart shopping tool in the United States across Google Search and the Gemini app, turning search and AI assistants into a unified buying surface.

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Google launches Universal Cart shopping tool in the US across Search and Gemini

What Google announced

FAQ

What is Google's Universal Cart?

It is a new Google shopping tool that lets users collect products and complete purchases from within Google Search and the Gemini app, rather than moving between separate online stores.

Where is Universal Cart available?

According to the source, the tool is available in the United States across Google Search and the Gemini app. No timeline has been announced for other markets.

How could this affect MENA retailers?

If the tool expands regionally, Google and Gemini could become a primary buying surface, pushing retailers to optimize product data and visibility inside AI-assisted search.

Does Universal Cart replace online stores?

No. It works as a shopping layer over Google services, but it may change where the customer journey begins.

Source: TechCrunch AI

AI-assisted summary of the source above. High-confidence stories publish automatically; others wait for review. Facts that are not in the source are not added.