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OpenAI introduced a new visual ad format inside ChatGPT alongside expanded measurement tools, attribution partnerships, and brand suitability controls, turning the assistant into a measurable advertising channel.

1 min read

OpenAI Launches Visual Ads in ChatGPT and Expands Ad Measurement Tools

What did OpenAI announce?

FAQ

What did OpenAI announce?

A new visual ad format inside ChatGPT, plus expanded measurement tools, attribution partnerships, and brand suitability controls for advertisers.

How do ChatGPT ads differ from traditional search ads?

They appear inside a conversational interface rather than a results page, making context and intent harder to measure, which is why OpenAI emphasized new measurement and attribution tools.

Should MENA marketing teams test this now?

A limited pilot can help measure return against existing channels, focusing on brand suitability controls and measurement transparency before scaling budgets.

Source: OpenAI

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