Spotify to Label 'AI Persona' Profiles and Exclude Their Music from Recommendations

It's a new label added to artist profiles that represent identities fully generated by artificial intelligence, distinguishing them from traditional human profiles.

Music from 'AI Persona' profiles will be excluded from editorial, algorithmic, and personalized recommendations by default, reducing their reach to audiences.

Yes, they can listen via direct search or user-created playlists, but it won't appear in automatic recommendations.

Spotify aims to increase transparency and protect listeners from misleading or low-quality mass-produced content, while maintaining trust among artists and users.