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Yahoo leveraged Amazon Bedrock to enhance search retargeting in its DSP, improving audience targeting accuracy based on search intent, a model MENA enterprises can adopt.

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Yahoo enhances search retargeting using Amazon Bedrock

Overview

FAQ

What is Search Retargeting (SRT)?

Search Retargeting is an audience targeting solution that helps advertisers reach users based on historical search behavior, bridging search intent with display, video, and native ads.

How does Yahoo use Amazon Bedrock here?

Yahoo uses Amazon Bedrock to enhance SRT capabilities in its DSP, improving identification of users showing intent via search on Yahoo and integrated systems.

Can MENA companies adopt this model?

Yes, MENA companies can use Amazon Bedrock to improve ad targeting, especially in retail and e-commerce sectors.

Source: AWS Machine Learning

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