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YouTube announced custom feeds that let users describe the videos they want to see in their own words, then uses Gemini to build a personalized feed around that request.

1 min read

YouTube Lets Users Build Their Own AI-Powered Recommendation Algorithm

What did YouTube announce?

FAQ

What are YouTube's custom feeds?

They are a new feature that lets users describe the videos they want to see in their own words, then YouTube uses Gemini to build a personalized feed around that request instead of relying only on watch history.

How does this differ from the traditional recommendation algorithm?

The traditional algorithm relies on analyzing past viewing behavior, while custom feeds rely on the user's stated intent, giving them direct control over the content they see.

Can MENA platforms benefit from this model?

Yes, Arabic platforms can develop similar features using AI models to understand local user preferences and deliver more personalized viewing experiences aligned with regional content and culture.

Is the feature available in the Middle East yet?

No availability date for the Middle East has been announced yet. It is expected to launch in major markets first before expanding globally.

Source: TechCrunch AI

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